Importance of traffic exchange programs

We all know that traffic plays  a important role in the success of any website and business.Search engines also gives important to those websites which has getting higher traffic.High amount of traffic help us in gaining good PR and SERP.

That's why plenty of peoples uses different marketing techniques for getting traffic on his website like SEO, PPC, SEM and SMO etc.

Traffic exchange program is also the one way of grabing the attention of the user towars the website.Traffic exchange programs helps in improving the alexa ranking and page rank of the webiste.Now a days plenty of website provides traffic exchnage services. Traffic exchange programs runs on credit system means In traffic exchange program we earn credit by visiting the website of other members and we can return visit on our website by using our credit.

For example:

If we get 1 point by visiting one website then we can earn 20 points by using visiting 20 websites and we can use our credit points for getitng visitors on our website.

Some traffic exchange programs send unique visitors and some send repeated visitors.

In my opinion traffix exchange programs is the good choice for those peoples who just started his website and using Affiliate programs on it. We all know that affiliate programs demands huge traffic and we can not earn good income from it without getting decent traffic.

So, In this case we can use traffic exchange programs for maximizing our affiliate marketing commission but we have to make some precautions while using traffic exchange programs because sometimes traffic exchnage programs increases the bounce rate of the website which is harmful for our business.

So here I only have to say that traffic exchange program is the good way of getting traffic but we have to take some precautions while using it

(Always keep in mind that traffic exchange programs are not only used to improve the traffic and alexa ranking of website. According to my experience traffic exchange programs do not generate any type of business sales means its conversion rate is "zero"  )

Difference between long tail keyword and short tail keyword

Long Tail Keywords:  It contains three or more words. Usually long tail keywords are less competitive than short tail keywords and we can easily attain high ranking through long tail keywords. It brings less traffic to our website but the traffic which comes from long tail keywords are very directed and there will be a higher chances of conversion.Examples of long tail keywords are  Online diet program, Advertising agency in Dubai etc


Short Tail Keywords: It contains one or two words. Short tail keywords are high competitive because the searches on these keyword are very high that's why mostly  peoples targets short tail keyword phrases.It brings large amount of traffic to our website but the conversion rate of short keyword are less.Examples of short tail keywords are Diet Program, Feng Shui, Currency Convertor etc

PPC is a costly part of Internet Marketing

PPC refers to pay per click . It is a very well- known part of internet marketing.Now a days PPC advertising technique is mostly used by the peoples. In PPC advertising search engines show our ads in sponsored links.

But In my opinion PPC advertising is a costly part of Internet Marketing. In PPC first of all we have to se our budget and per visit cost which we like to pay to the publisher and users. Suppose If we like to invest Rs2000 in a advertisement and we set per visit cost Rs10 then in this case we cab get 200 visits on our website and our website can get these 200 visits anytime means in a day, in a week or in a month also.There is no restriction and fix time limit for this. Once we get 200 visits then quikly after than our campaign is over and our ad has disabled.For re-enable the ads or to continue the advertising we have to again invest some money in it.Its depend on us that we want to continue our campaign or not.

I had seen that some people invest more than Rs50,000 per month in PPC advertising and some invest only Rs 5000- Rs10,000. Its totally depend on advertiser thinking.

PPC is related to present . It do not provides any type of benefit in future. Whenever we stop our PPC advertising then the traffic and benefit which we get from PPC advertisement quickly stops.

But In SEO If someone stop investing money in his website promotion after getting high ranking in search engines then in that case the benefit and traffic which he get from his web ranking not stops. Because his website ranking and backlinks provides him traffic in future.In SEO there no limit of traffic. We can get unlimited visits and traffic  on our website

Here I have only want to say that PPC is costly part of internet marketing and it demands continuous investment. So,If you have a high advertisement budget for advertisement then you can definitely use PPC technique.

Which search engines is best for PPC advertising

We all know that there are 3 top search engines available online Google, Yahoo and Bing. Because 95% of the searches is made by these three search engines.

But In starting we have to start our campaign with that search engine which is mostly use by the people for searching and PPC advertising. I have seen that plenty of peoples uses Google for PPC advertising because the user chain of Google is huge and everyday plenty of users comes to Google for searching his desired term. In this respect Google is the good choice for PPC advertising. Here, I am not say that Yahoo and Bing are bad search engines.But In starting we have to use only best search engine for PPC advertising and then expand to other sources when they are needed.

Difference between Do follow and No follow

Do Follow Links-  Do follow links are those links which is crawl by search engines. Do follow links plays a important role in the promotion of website. If our aim is to promote the website in search then in that case we have to make do follow backlinks of our website

No Follow Links-  No Follow links are those links which is not crawl by search engines. It do not provides any type of benefit in search engine optimization.We can use no follow tag for reference and traffic generation purpose but we can not use it for website promotion

Both are the good for getting traffic on website. If our aim is to only increase the traffic of website then in that case we don't need to think about no follow and do follow links.

Role of keyword in website promotion

When we start making SEO of any website then first of all we have to select right keyword for our website because our entire SEO campaign depend on this.

Keyword plays a most important role in the promotion of website and we can use Google keyword research tool  for selecting the right keyword for our website.

Through Google keyword research tool we can check the stats of our keyword means how many people searches our keyword on internet and how many company uses that keyword for his web promotion In simple words this tool show us the competition and traffic of the keyword.So through this tool we can easily select the right keyword for our website.If we would not choose right keyword for our website then we can not get good traffic from on our website. For example

Keyword                          Competition                                 Traffic

First keyword                   Low                                             22,000 monthly searches

Second keyword               High                                             24,000 monthly searches

In this case we select first keyword for our website promotion because the competition on first keyword is low and searches is high. So If we select first keyword then we can easily achieve good SERP in search engines and also get higher traffic . On the other hand the traffic of the second keyword is higher than first keyword But If we select second keyword then in that case It is difficult to achieve a good SERP because the competition on the second keyword is really high means too many peoples are using this keyword for his web promotion and it is difficult for us to beat him in quick interval of time.      

So here I only want to say that we need to use low competitive and high searchable keyword for our website promotion. If we do this then we can get good SERP and huge traffic to our website.                         

What is PPC and How it works

PPC refers to pay per click advertising. It is the most important part of internet marketing. It is mostly use to drive traffic on website.

In PPC advertising we have to pay per click cost to publisher means when some user click on our ad then in that case we pay some fix amount of per click to publisher.

This process run on Bidding system means high bids sends high traffic. Bid is in the form of money and we have to set Bid according to the competition of the industry.

Google Adwords is the most popular PPC advertising programs and mostly people use this program. Google shows all the PPC ads on the right hand sidebar of search result which is called sponsored links.