What is PPC and How it works

PPC refers to pay per click advertising. It is the most important part of internet marketing. It is mostly use to drive traffic on website.

In PPC advertising we have to pay per click cost to publisher means when some user click on our ad then in that case we pay some fix amount of per click to publisher.

This process run on Bidding system means high bids sends high traffic. Bid is in the form of money and we have to set Bid according to the competition of the industry.

Google Adwords is the most popular PPC advertising programs and mostly people use this program. Google shows all the PPC ads on the right hand sidebar of search result which is called sponsored links.